Mining Mondays

_ Description

Creating captivating and scroll-stopping content for social media was one of my main priorities at XYO, as their senior digital designer. I was privileged to work with a social media director who enjoyed letting me flex my creativity and constantly pursued the idea that social media should be FUN. That’s how we came up with the ideas behind #MiningMondays, and this social campaign was easily the most successful one we ran for XYO. By creating a looping animation that mimics the one from the application (COIN) I had the freedom to create cinemagraphs, compositions, and custom animations that utilized the loop in a variety of ways.

share on