One of my favorite mediums to create content for are social advertisements, within this context you can really balance purpose with fun and creativity. The work I did for Waterloo is the perfect embodiment of that concept. On the one hand, the goal is to sell a product, on the other, it’s to show the product in a fun and innovative way that inspires viewers to stop scrolling for a second. My favorite piece to work on animated between the different flavors of the sparkling water while seamlessly transitioning the falling fruit elements in tandem.
Highlights:
- Animating for paid social advertisements
- Seamless animation transitions with AE Trapcode Particular
- Perfect animated loops
Software:
- AfterEffects
- AE: Trapcode Particular
- Photoshop