Explainer videos are highly sought after these days, proving to be one of the most effective ways to educate consumers on your product. The team at Evergreen was looking to do just that with a video that highlighted their contact-less menu feature within their software. We all know how prominent QR codes were at the beginning of the pandemic and they are likely here to stay for awhile. This animation was particularly fun to create because it required some creativity for gathering assets, displaying them in realistic mockups, and making the entire process easily digestible for those who were not readily familiar with this type of technology. The result was a video campaign containing short form ads and the longer educational piece for Evergreen’s current clients and potential future clients as well.
Highlights:
- Resourceful asset collection
- Multi-media approach
Software:
- AfterEffects
- Photoshop